Google’s new AI Overviews are drastically reducing website traffic, with some sites seeing declines up to 70%. With over 58% of searches now resulting in zero clicks, relying solely on organic search is no longer viable for affiliate marketers.

Top alternative traffic channels for 2025

1. Social media: Use platforms like TikTok, Instagram, and LinkedIn to build engagement. Focus on authentic content and short-form video, which delivers high ROI.
2. Email marketing: This remains a reliable channel. Build segmented lists and send value-driven, personalized newsletters to guide customers.
3. Video content: Use long-form YouTube reviews and short-form TikToks or reels for dynamic product showcases that bridge the online and in-person experience.
4. Influencer partnerships: Collaborate with micro-influencers for authentic recommendations. Focus on engagement rates and long-term relationships, not just follower counts.
5. Paid advertising: Use PPC and social ads to target long-tail keywords and retarget visitors with precision.
6. Podcasts: Build intimate audience connections through guest appearances or by sponsoring relevant shows.

Building a multi-channel strategy

Success requires a coordinated approach:

• Integrate channels: Promote your content across different platforms.
• Repurpose content: Adapt your core message for each channel (e.g., turn a blog post into a video script and social media clips).
• Track everything: Use analytics to understand which channels drive conversions and adjust your strategy accordingly.

The bottom line:
The era of relying on organic search alone is over. To future-proof your affiliate business, you must diversify now by building a multi-channel strategy that engages audiences wherever they are.