Amid mounting pressure on the government to tackle the widespread use of disposable vapes, widely considered to be marketed at children, the ASA has announced a string of ad bans.
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Almost half of British shoppers unsubscribed from marketing emailsAlmost half of British shoppers unsubscribed from marketing emails
Against a backdrop of economic uncertainty, inflation, rising customer acquisition costs and growing data regulations, Airship, the mobile app experience company, today at Cannes Lions International Festival of Creativity announced a
Brands spent $673bn on social media ads in five yearsBrands spent $673bn on social media ads in five years
Annual Social Media Ad Spending has Almost Tripled Since 2018 Over the past decade, social media has grown into an excellent marketing tool providing an alternative way for companies to
GetResponse introduces AI Email Generator powered by OpenAI’s GPT techGetResponse introduces AI Email Generator powered by OpenAI’s GPT tech
Email marketing solution GetResponse, said to be one of the market’s early adopters of OpenAI’s GPT technology, has announced the enhancement of its AI/ML capabilities with the launch of its AI Email
Bye-bye search engines – social media is taking overBye-bye search engines – social media is taking over
82% of businesses believe that consumers will find brands using social media rather than traditional search engines, according to HubSpot’s recent Social Media Report. With 70% of brands selling products directly
Brave Bison acquires market-leading social media agency Social ChainBrave Bison acquires market-leading social media agency Social Chain
Brave Bison, a media, marketing, and technology company built for the new era, today announces its fourth acquisition: of Social Chain, a market-leading social media and influencer marketing agency founded
Marketers face huge budget cuts and drops in customer loyaltyMarketers face huge budget cuts and drops in customer loyalty
74% of CMOs have either seen, or are facing, cuts to their marketing budgets. This is according to new data from customer engagement Platform SALESmanago, which surveyed 250 CMOs in the
Marketing analytics are only influencing 53% of decisionsMarketing analytics are only influencing 53% of decisions
Marketing analytics are responsible for influencing just over half (53%) of marketing decisions, according to a survey by Gartner. In May and June 2022, Gartner surveyed 377 users of marketing
Affiliate Summit East 2022. New York. May 24 – 25, 2022.Affiliate Summit East 2022. New York. May 24 – 25, 2022.
On May 24 – 25, 2022, join 3,000 of the best e-commerce entrepreneurs, affiliates, media buyers, networks and tech suppliers at the original performance marketing event that brings ambitious and
Significant percentage of India’s workforce considering changing jobs in 2022: LinkedInSignificant percentage of India’s workforce considering changing jobs in 2022: LinkedIn
“As confidence in new opportunities grows, it is evident that the Great Reshuffle in India is clearly being led by job seekers, and talent is in the driver’s seat right