Like Native ads a few years ago, push notifications are rapidly growing in popularity as a new but effective traffic source option for affiliate marketers.
The reason that’s happening is simple.
Push notifications keep affiliates in direct contact with userswho have already shown interest in what it is they’re promoting. This translates to high CTRs (click-through rates). and therefore conversions.
Considering that an affiliate’s ability to properly communicate to users greatly determines their success in affiliate marketing, push traffic is definitely something you should think about adding to your promotion strategy.
Interest in ‘push’ keeps growing and so do wallet sizes of affiliates who are finding ways to utilize its potential. This has in return influenced a number of PPV traffic platforms to introduce push notification technology to compete with platforms that already consider it their specialty.
We’ll expand on that further in the post but first let’s make sure you fully understand what push notifications are and what they accomplish. This way you can make an educated decision on if you should be using them to acquire traffic.
There’s two types of push notifications, mobile and browser.
You’re likely already familiar with mobile push notifications. Anytime you download an app to your phone you’ll likely receive a message asking you if that app can send you notifications in the future.
Web browser notifications work the same way except specific websites push the messages through the browser a person is using.
This is how they work:
> When users land on a site with push notification functionality (ie. landing page), their prompted by a message bubble to decide whether they’d like to receive notifications from that site in the future.
> If they choose yes, they’re giving that site permission to send them messages will which alert them of news, promotions, etc..
> Those messages are “pushed” by the site to every user who opted-in and typically are comprised of an image, copy, and a link to site or page, all items that you’ll be able to customize in whatever platform you’re using.
Push notifications are a unique form of traffic for affiliate marketers in that they offer long-term benefits that you won’t get from many traditional forms of traffic.
Unless you’re building an email list, which historically have lower opt-in and click-through rates than push notifications, it’s often difficult to stay connected to the users you’re directing to your landing pages. This means when you go to promote another offer in the same niche you’re essentially trying to acquire the same traffic all over again.
Wouldn’t it be great if you could easily retain those users for future offers you promote?
With push, once a user opts-in to receive notifications, you can send them notifications for future campaigns or landing pages indefinitely. Think of them as a long-term investment, allowing you to build a network of users that:
1) Have given you full permission to send them notifications that feature links to your landing page(s)
2) Care about the niches/products/services you’re promoting to them
Some additional benefits to using push include: