SPACs and new SEC disclosure rules The SEC has introduced new rules (Subpart 1600 of Regulation S-K) to enhance transparency in SPAC IPOs and de-SPAC transactions, aligning them with traditional

Google’s new AI-only search mode, powered by Gemini 2.0, could reshape how users find information – replacing traditional search results with AI-generated summaries. Currently limited to Google One AI Premium

Video Sales Letter (VSL): a powerful sales tool A Video Sales Letter (VSL) is a dynamic video presentation designed to sell a product, service, or idea through emotional engagement and

Coca-Cola’s AI holiday ads: a bold experiment Coca-Cola’s AI-powered holiday campaign has sparked debate, blending global appeal with localised visuals. While praised for innovation, some AI-generated images felt unnatural, highlighting

New algorithm for Telegram channel search rankings Many users have noticed that since early September, Telegram’s search algorithm has started working differently. Previously, a channel’s position in search depended mainly

Cookies are a layer of information that allows websites to recognize users. Affiliate marketers rely on this data to launch targeted ads based on user information. It’s worth noting that

Google’s latest updates Google has introduced new ways to filter out low-quality and unreliable content. In March, the company released two major updates: Core Update and Spam Update. The goal is to improve

OpenAI launches ChatGPT-4o, expanding free access to advanced AI OpenAI has unveiled its latest model, ChatGPT-4o (“omni”), offering enhanced language understanding, faster responses, and improved contextual awareness. The update brings GPT-4-level intelligence

IAB Europe Releases European Retail Media Measurement Standards for Public Comment IAB Europe has introduced its European Retail Media Measurement Standards for industry feedback, aiming to create a unified framework for evaluating

Meta’s introduction of a zero-ads subscription option has disrupted the digital advertising industry – and affiliate marketers are well-positioned to benefit from this shift. While the decline of programmatic and