myTracker Adds Support of Post-view Attribution to myTarget

October 6, 2019| Rambri| 0 Comment | 7:24 pm

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Now myTracker users will be able to evaluate the effectiveness of the main advertising channels taking into account all types of attribution. Post-view attribution is a way to track the connection between the campaign in myTarget and the installation of the application in cases where the conversion is delayed. If, soon after contact with an advertisement, a person performs a targeted action, we can assume that it was the campaign that prompted him to do this.

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