OpenAI launches ChatGPT-4o, expanding free access to advanced AI

OpenAI has unveiled its latest model, ChatGPT-4o (“omni”), offering enhanced language understanding, faster responses, and improved contextual awareness. The update brings GPT-4-level intelligence to free users, though with usage limits, while Plus, Team, and Enterprise tiers enjoy higher capacities.

Key improvements include:

• Better coherence & relevance in responses – ideal for content creation.
• Multimodal capabilities (voice, video, images, code) in one interface.
• Free access to advanced tools, empowering affiliate marketers with AI-driven content generation, keyword research, and analytics.

CTO Mira Murati called it a shift in human-machine interaction, despite some early glitches. The rollout underscores OpenAI’s mission to democratize AI – potentially leveling the playing field for marketers.