Google’s latest updates
Google has introduced new ways to filter out low-quality and unreliable content. In March, the company released two major updates: Core Update and Spam Update.
The goal is to improve user experience by prioritizing high-quality information while reducing exposure to ads and “junk” sites.
Key changes:
- Core Update – Boosts websites with valuable content.
- Spam Update – Suppresses suspicious sites, keeping them out of top results.
Google has released similar updates before, but this time, the impact is expected to be significant.
How to protect your SEO rankings:
- Avoid Repurposed Domains – Don’t use domains previously tied to unrelated content (e.g., a medical site turned into a casino ad).
- Focus on Quality – Google now detects “fluff” and AI-generated text, pushing such content lower in rankings.
- Follow Guidelines – Ensure your content is original, relevant, and user-friendly.
Effective SEO strategies post-update:
- Publish high-quality, engaging content.
- Choose relevant domains for better visibility.
- Edit AI-generated text to match your audience’s tone and ensure uniqueness.
- Avoid black-hat SEO – it will only hurt rankings.
Current issues:
Some users report glitches – low-quality sites ranking high while well-optimized pages drop. Google is likely refining the system.
For more on advertising strategies (even for 18+ products), check our recent guide on ad platforms and best practices.