Coca-Cola’s AI holiday ads: a bold experiment
Coca-Cola’s AI-powered holiday campaign has sparked debate, blending global appeal with localised visuals. While praised for innovation, some AI-generated images felt unnatural, highlighting the tech’s creative limits.
Key takeaways for marketers:
- Scalable personalisation – AI enables tailored content for diverse audiences.
- Speed & adaptability – Rapid production helps brands stay timely.
- Human oversight matters – AI needs refinement to align with brand emotion.
How to use AI effectively:
- Set clear goals.
- Combine AI with human creativity.
- Test before scaling.
- Be transparent with audiences.
The future of AI in marketing:
Coca-Cola’s experiment shows AI’s potential but underscores that human artistry remains irreplaceable. The best campaigns will balance tech efficiency with authentic storytelling.