Google’s new AI-only search mode, powered by Gemini 2.0, could reshape how users find information – replacing traditional search results with AI-generated summaries. Currently limited to Google One AI Premium subscribers ($19.99/month), this shift may force affiliates to adapt.

Key changes & challenges

• Traffic Shifts: AI summaries could reduce clicks to affiliate sites, impacting revenue from page views.
• SEO Adjustments: With direct AI answers, traditional SEO may need updating to stay visible.
• Legal Pushback: Companies like Chegg have sued Google, citing traffic losses from AI overviews.

How affiliates can adapt

• Optimize for AI: Structure product details clearly to improve inclusion in AI summaries.
• Diversify Traffic: Expand into social media, email, and other channels beyond search.
• Boost Engagement: Create interactive or multimedia content that AI can’t replicate.

While still experimental, Google’s AI search signals a major shift – but proactive adjustments can help affiliates thrive in an AI-driven future.