While mega-influencers still exist, brands in 2025 are prioritizing micro (10K–50K followers) and nano-influencers (<10K followers) for higher engagement, authenticity and ROI. Why smaller creators win Better engagement: nano-influencers often see
While mega-influencers still exist, brands in 2025 are prioritizing micro (10K–50K followers) and nano-influencers (<10K followers) for higher engagement, authenticity and ROI. Why smaller creators win Better engagement: nano-influencers often see