In-app advantages: In-app disadvantages: Key to success:Success hinges on the right combination of: Audience & scaling:The audience consists of users within mobile apps (games, utilities, finance, etc.). You build whitelists of profitable
Month: September 2025
Affiliate marketing trackers: A simple guideAffiliate marketing trackers: A simple guide
A tracker is a tool for monitoring and analyzing your advertising traffic. It tells you where a user came from, which ad they clicked, and what action they took (click,
Cashrewards collapse exposes affiliate industry risksCashrewards collapse exposes affiliate industry risks
The sudden shutdown of Australian cashback platform Cashrewards has revealed critical vulnerabilities in the affiliate marketing industry. The company, which served 2 million members and processed over $5 billion in
Smart brands are choosing partnerships over traditional adsSmart brands are choosing partnerships over traditional ads
As advertising costs soar, savvy brands are pivoting from crowded paid channels to strategic brand partnerships. This shift is a game-changer for sustainable growth. The economic advantageWith the cost of