13 records accounted for 8 materials from the seller and 5 from third parties. Among the popular there are video content, blog posts, white books, customer reviews, software reviews and analytic reports. The most valuable content for choosing a supplier are materials that describe the features and solutions (67 %), compare products (65 %), tell success stories (60 %), emphasize leadership value (54 %), introduce the use of the product (49 %) and help solve the problem (48 %).
B2B Shoppers Study 13 Records Before Making a Purchasing Decision
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