Meta’s introduction of a zero-ads subscription option has disrupted the digital advertising industry – and affiliate marketers are well-positioned to benefit from this shift.

While the decline of programmatic and cookie-based targeting in the EU may challenge some advertisers, it presents a major opportunity for affiliate marketing. Unlike opaque algorithms and unclear attribution models, performance marketing is built on transparency, measurable outcomes, and trusted partnerships – qualities that align perfectly with the preferences of privacy-focused European consumers. According to Juniper Research, the global affiliate marketing industry is projected to grow to an impressive $18.2 billion by 2025.