Month: May 2025

Driven by AI-powered targeting, retail media growth and rebounding e-commerce, search ad revenue has reached record levels. For affiliates and marketers, this signals rising competition and the need for smarter

The EU’s Digital Services Act (DSA) is now in effect, bringing major changes to online advertising in Europe. While initially focused on platform regulation, it also impacts marketers and affiliates with

While mega-influencers still exist, brands in 2025 are prioritizing micro (10K–50K followers) and nano-influencers (<10K followers) for higher engagement, authenticity and ROI. Why smaller creators win Better engagement: nano-influencers often see